The Sámi Parliament in Finland has put together a guidance for tourism service providers and visitors, to terminate tourism exploiting Sàmi culture and to safeguard the cultural practices and traditions of Sàmi population. Metsähallitus Parks & Wildlife Finland promotes sustainable tourism in protected areas through principles of sustainable tourism.

In all of our actions, we aim at supporting the local reindeer herding culture, but also increasing other types of income possibilities. How about a cup of hot crowberry juice during our snowshoe hike, prepared from local berries by a local?

To really show that we are committed to sustainability, we have committed to the United Nations 2030 Sustainable Development goals with Biosphere Sustainable Lifestyle program. With Biosphere program, we can continuously improve our business - and be publicly audited by the Responsible Tourism Institute.

Visit Finland has also put together a nationwide program with an ambitious goal to make sustainable practices within the travel industry the new normal: to preserve the pure and pristine nature and culture in Finland. Our company has received the Sustainable Travel Finland certification, so our guests can be sure they are supporting local sustainable tourism when participating on our tours.

We are a member of We Speak Gay community, to show that we want to be proactive in creating an inclusive society and work against all kinds of discrimination. "Speaking gay" means that in our communication, we respect human diversity and are proactive in taking into account different needs and backgrounds of people, to create a more equal world.

We are also adding information online about the physical accessibility of our programs and how to modify them accessible, to make travel planning easier for people with restrictions in physical mobility.

We have also added recommendations about programs for families with small children, because as parents our-selves, we know that small children need some special attention.

What about the quality of life of the reindeer?

We can´t ask our reindeer if they are happy or not, but what we can do, is try to provide them a life where they can live as close to their true nature as possible, and keep reading research about animal well-being. Reindeer is a mammal species descending from the wild mountain deer. Reindeer live in the wilderness and travel long distances in their search for food. As prey animal, reindeer get a very high level of anxiety if any possible threat comes near. Because of this, we have made some fundamental choices of how we work with reindeer, the most important being that they live freely on the fells. We let our reindeer live like reindeer - wild and free, without unnecessary disturbance.